General Mills Radio Adventure Theater

The series had it origins in the meeting of two minds: the ad agency for General Mills at the time, Dancer-Fitzgerald-Sample was looking for a different means to reach a child audience besides television, which was decreasing commercial minutes and increasing costs; and Himan Brown, producer-director of the CBS Radio Mystery Theater, who wanted to introduce new audiences to the dramatic form on radio. Tom Bosley was chosen as the host because of his television recognition from a kidís oriented series, Happy Days. CBS chose to produce 52 original broadcasts followed by 52 repeat broadcasts. I believe they had hoped to maintain General Mills sponsorship during the complete 104 episodes, but General Mills dropped their sponsorship after the original broadcasts. The series continued for the next 52 repeats as the CBS Radio Adventure Theater.

 

Show #

Date

Title

Radio Play

Author

Actor 1

Actor 2

1

2/5/77

Kidnapped

Paul Tripp

Robert Louis Stevenson

Kristoffer Tabori

Ian Martin

2

2/6/77

A Very Special Place

Alan Sloane

Original

Russell Horton

Elspeth Eric

3

2/12/77

With Malice Toward None

Ian Martin

Original

Skip Hinnant

Merry Flershem

4

2/13/77

Moby Dick

Alan Sloane

Herman Melville

Howard DaSilva

Mason Adams

5

2/19/77

The Boy Who Would Be a Sailor

Sam Dann

Rudyard Kipling

Kevin McCarthy

Jack Grimes

6

2/20/77

King Solomonís Mines

Paul Tripp

Henry Rider Haggard

Ralph Bell

Court Benson

7

2/26/77

The Caliph of Baghdad

Paul Tripp

The Arabian Nights

Fred Gwynne

Leon Janney

8

2/27/77

The Story of Pinocchio

Paul Tripp

Carlo Collodi

Evie Juster

Robert Dryden

9

3/5/77

The Railway Children

Robert Newman

Edith Nesbit

Sarah Parker

Toby Parker

10

3/6/77

The Other World

Ian Martin

Original

Jada Rowland

Russell Horton

11

3/12/77

Aladdin & the Wonderful Lamp

Paul Tripp

The Arabian Nights

Roger Baron

Evie Juster

12

3/13/77

Black Arrow

Robert Newman

Traditional

Skip Hinnant

Ann Costello

13

3/19/77

20,000 Leagues Under the Sea

Ian Martin

Jules Verne

Paul Hecht

William Griffis

14

3/20/77

Robin Hood and His Merry Men

Paul Tripp

Traditional

Kevin McCarthy

Court Benson

15

3/26/77

Survival Test

Vicky Dann

Original

Jack Grimes

Russell Horton

16

3/27/77

Jason & the Golden Fleece

Paul Tripp

Traditional

Kristoffer Tabori

Ian Martin

17

4/2/77

Captains Courageous

Ian Martin

Rudyard Kipling

Skip Hinnant

Fred Gwynne

18

4/3/77

Bravest of the Brave

Jerry Keane

Original

Jada Rowland

Russell Horton

19

4/9/77

The Last of the Mohicans

Paul Tripp

James Fenimore Cooper

Ian Martin

Russell Horton

20

4/10/77

I Remember Alice

George Lowthar

Lewis Carroll

Merry Flershem

Robert Dryden

21

4/16/77

Three Swords

Elspeth Eric

Traditional

Kristoffer Tabori

Ian Martin

22

4/17/77

The Clown Who Wasnít

Ian Martin

Original

Corrinne Orr

Ralph Bell

23

4/23/77

Lewis and Clark

G. Frederic Lewis

Merriwether Lewis & William Clark

Mason Adams

Bob Kaliban

24

4/24/77

Journey to the Center of the Earth

Ian Martin

Jules Verne

Ian Martin

Don Scardino

25

4/30/77

A Different Ghost Story

Elizabeth Pennell

Original

Corinne Orr

Skip Hinnant

26

5/1/77

The Red Badge of Courage

Fletcher Markle

Stephen Crane

Kristoffer Tabori

Bryna Raeburn

27

5/7/77

Treasure Island

Paul Tripp

Robert Louis Stevenson

Jim Dybas

Robert Dryden

28

5/8/77

The Man Without a Country

G Frederic Lewis

Edward Everett Hale

Russell Horton

Robert Dryden

29

5/14/77

Three Tales of Hans Christian Anderson

G Frederic Lewis

Hans Christian Anderson

Evie Juster

William Griffis

30

5/15/77

A Coat of Many Colors

Paul Tripp

The Bible

Tony Roberts

Robert Dryden

31

5/21/77

They Called Him Slim

G Frederic Lewis

Original

Russell Horton

Ann Pitoniak

32

5/22/77

They Called Him Lucky

G Frederic Lewis

Original

Russell Horton

Ann Pitoniak

33

5/28/77

The Gold Bug

Elizabeth Pennell

Edgar Allen Poe

James Dybas

Robert Dryden

34

5/29/77

The Travels of Ulysses

Paul Tripp

Homer

Michael Wager

Anne Williams

35

6/4/77

Cinderella

Paul Tripp

Traditional

Catherine Byers

Robert Dryden

36

6/5/77

Remember the Alamo

G Frederic Lewis

Original

Paul Hecht

Jackson Beck

37

6/11/77

Adventures of Oliver

G Frederic Lewis

Charles Dickens

Evie Juster

Court Benson

38

6/12/77

The Boy David

Frederia Lewis

The Bible

Skip Hinnant

Leon Janney

39

6/18/77

Three Times Magic

Paul Tripp

Jacob & Wilhelm Grimm

Don Scardino

Mia Dillon

40

6/19/77

The Eyes of Vishnu

James Lawrence

Original

Merry Flershem

Jack Grimes

41

6/25/77

Ali Baba & the Forty Thieves

G Frederic Lewis

The Arabian Nights

Gordon Heath

Roberta Maxwell

42

6/26/77

The Valiant Little Tailor

G Frederic Lewis

Jacob & Wilhelm Grimm

Robert Dryden

Evie Juster

43

7/2/77

The Sea Wolf

James Agate Jr.

Jack London

Kristoffer Tabori

Joe Silver

44

7/3/77

The Master Thief

G Frederic Lewis

Jacob & Wilhelm Grimm

Paul Hecht

William Griffis

45

7/9/77

The Sailor Who Wouldnít Give Up

James Agate Jr.

Jack London

Russell Horton

Earl Hammond

46

7/10/77

Youth

James Agate Jr.

Joseph Conrad

Don Scardino

Leon Janney

47

7/16/77

Mowgli

James Agate Jr.

Rudyard Kipling

Don Scardino

Fred Gwynne

48

7/17/77

Tiger, Tiger

G Frederic Lewis

Rudyard Kipling

Don Scardino

Fred Gwynne

49

7/23/77

The Man in the Iron Mask

G Frederic Lewis

Alexander Dumas

Paul Hecht

Russell Horton

50

7/24/77

Gulliverís Travels

G Frederic Lewis

Jonathan Swift

Michael Tolan

Ian Martin

51

7/30/77

Ivanhoe

Madilon Ferber

Sir Walter Scott

Kevin McCarthy

Don Scardino

52

7/31/77

Daniel, the Oracle

Ian Martin

The Bible

Russell Horton

Jackson Beck

 


CBS Radio Adventure Theater

When General Mills withdrew their sponsorship at the end of the original run of 52 episodes, CBS continued their commitment to complete the 104 episode, one year run probably hoping a new sponsor would be found. Unfortunately, that did not happen and after repeating the original 52 episodes, CBS cancelled the series. Himan Brown re-focused on his main series, CBS Radio Mystery Theater which continued for some time longer.

 

Show #

Date

Title

Radio Play

Author

Actor 1

Actor 2

53

8/6/77

A Very Special Place

Alan Sloane

Original

Russell Horton

Elspeth Eric

54

8/7/77

Kidnapped

Paul Tripp

Robert Louis Stevenson

Kristoffer Tabori

Ian Martin

55

8/13/77

Moby Dick

Alan Sloane

Herman Melville

Howard DaSilva

Mason Adams

56

8/14/77

With Malice Toward None

Ian Martin

Original

Skip Hinnant

Merry Flershem

57

8/20/77

King Solomonís Mines

Paul Tripp

Henry Rider Haggard

Ralph Bell

Court Benson

58

8/21/77

The Boy Who Would Be a Sailor

Sam Dann

Rudyard Kipling

Kevin McCarthy

Jack Grimes

59

8/27/77

The Story of Pinocchio

Paul Tripp

Carlo Collodi

Evie Juster

Robert Dryden

60

8/28/77

The Caliph of Baghdad

Paul Tripp

The Arabian Nights

Fred Gwynne

Leon Janney

61

9/3/77

The Other World

Ian Martin

Original

Jada Rowland

Russell Horton

62

9/4/77

The Railway Children

Robert Newman

Edith Nesbit

Sarah Parker

Toby Parker

63

9/10/77

Black Arrow

Robert Newman

Traditional

Skip Hinnant

Ann Costello

64

9/11/77

Aladdin & the Wonderful Lamp

Paul Tripp

The Arabian Nights

Roger Baron

Evie Juster

65

9/17/77

Robin Hood and His Merry Men

Paul Tripp

Traditional

Kevin McCarthy

Court Benson

66

9/18/77

20,000 Leagues Under the Sea

Ian Martin

Jules Verne

Paul Hecht

William Griffis

67

9/24/77

Jason & the Golden Fleece

Paul Tripp

Traditional

Kristoffer Tabori

Ian Martin

68

9/25/77

Survival Test

Vicky Dann

Original

Jack Grimes

Russell Horton

69

10/1/77

Bravest of the Brave

Jerry Keane

Original

Jada Rowland

Russell Horton

70

10/2/77

Captains Courageous

Ian Martin

Rudyard Kipling

Skip Hinnant

Fred Gwynne

71

10/8/77

I Remember Alice

George Lowthar

Lewis Carroll

Merry Flershem

Robert Dryden

72

10/9/77

The Last of the Mohicans

Paul Tripp

James Fenimore Cooper

Ian Martin

Russell Horton

73

10/15/77

The Clown Who Wasnít

Ian Martin

Original

Corrinne Orr

Ralph Bell

74

10/16/77

Three Swords

Elspeth Eric

Traditional

Kristoffer Tabori

Ian Martin

75

10/22/77

Journey to the Center of the Earth

Ian Martin

Jules Verne

Ian Martin

Don Scardino

76

10/23/77

Lewis and Clark

G. Frederic Lewis

Merriwether Lewis & William Clark

Mason Adams

Bob Kaliban

77

10/29/77

The Red Badge of Courage

Fletcher Markle

Stephen Crane

Kristoffer Tabori

Bryna Raeburn

78

10/30/77

A Different Ghost Story

Elizabeth Pennell

Original

Corinne Orr

Skip Hinnant

79

11/5/77

The Man Without a Country

G Frederic Lewis

Edward Everett Hale

Russell Horton

Robert Dryden

80

11/6/77

Treasure Island

Paul Tripp

Robert Louis Stevenson

Jim Dybas

Robert Dryden

81

11/12/77

A Coat of Many Colors

Paul Tripp

The Bible

Tony Roberts

Robert Dryden

82

11/13/77

Three Tales of Hans Christian Anderson

G Frederic Lewis

Hans Christian Anderson

Evie Juster

William Griffis

83

11/19/77

They Called Him Slim

G Frederic Lewis

Original

Russell Horton

Ann Pitoniak

84

11/20/77

They Called Him Lucky

G Frederic Lewis

Original

Russell Horton

Ann Pitoniak

85

11/26/77

The Travels of Ulysses

Paul Tripp

Homer

Michael Wager

Anne Williams

86

11/27/77

The Gold Bug

Elizabeth Pennell

Edgar Allen Poe

James Dybas

Robert Dryden

87

12/3/77

Remember the Alamo

G Frederic Lewis

Original

Paul Hecht

Jackson Beck

88

12/4/77

Cinderella

Paul Tripp

Traditional

Catherine Byers

Robert Dryden

89

12/10/77

The Boy David

Frederia Lewis

The Bible

Skip Hinnant

Leon Janney

90

12/11/77

Adventures of Oliver

G Frederic Lewis

Charles Dickens

Evie Juster

Court Benson

91

12/17/77

The Eyes of Vishnu

James Lawrence

Original

Merry Flershem

Jack Grimes

92

12/18/77

Three Times Magic

Paul Tripp

Jacob & Wilhelm Grimm

Don Scardino

Mia Dillon

93

12/24/77

The Valiant Little Tailor

G Frederic Lewis

Jacob & Wilhelm Grimm

Robert Dryden

Evie Juster

94

12/25/77

Ali Baba & the Forty Thieves

G Frederic Lewis

The Arabian Nights

Gordon Heath

Roberta Maxwell

95

12/31/77

The Master Thief

G Frederic Lewis

Jacob & Wilhelm Grimm

Paul Hecht

William Griffis

96

1/1/78

The Sea Wolf

James Agate Jr.

Jack London

Kristoffer Tabori

Joe Silver

97

1/7/78

Youth

James Agate Jr.

Joseph Conrad

Don Scardino

Leon Janney

98

1/8/78

The Sailor Who Wouldnít Give Up

James Agate Jr.

Jack London

Russell Horton

Earl Hammond

99

1/14/78

Mowgli

James Agate Jr.

Rudyard Kipling

Don Scardino

Fred Gwynne

100

1/15/78

Tiger, Tiger

G Frederic Lewis

Rudyard Kipling

Don Scardino

Fred Gwynne

101

1/21/78

Gulliverís Travels

G Frederic Lewis

Jonathan Swift

Michael Tolan

Ian Martin

102

1/22/78

The Man in the Iron Mask

G Frederic Lewis

Alexander Dumas

Paul Hecht

Russell Horton

103

1/28/78

Daniel, the Oracle

Ian Martin

The Bible

Russell Horton

Jackson Beck

104

1/29/78

Ivanhoe

Madilon Ferber

Sir Walter Scott

Kevin McCarthy

Don Scardino